Training built for your Best Day Ever

Vela is the fitness coach that adapts to your body, your schedule, and your goals — every single day. Real programming. Real progress. Zero guesswork.

Free on iOS & Android · First coached week on us

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Session preview Session preview (dark)
Training home Training home (dark)

In motion

The whole athlete — not just the parts you see in the mirror.

  • Every movement demoed. Pro-filmed video and coaching cues before you touch a weight.
  • Built by real coaches. Nine years of in-person programming, encoded into the app.
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Training

Sessions that adapt to your life. Not the other way around.

Every session is generated for you — your equipment, your energy, your time. Miss a day and the week reshapes itself, not your motivation.

  • Real periodization. Strength, conditioning, and recovery balanced across progressive training blocks.
  • Video-guided movement. Every exercise pro-filmed with cues that match your level.
  • A living log book. Every rep recorded, every trend visible, every PR celebrated.
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58% 30-day consistency
Session complete ✦

Fuel

Point. Snap. Fueled.

Nutrition that works with your training, not against it. No weighing, no spreadsheet guilt — point your camera at your plate and Vela does the math.

  • Plate scanner. Per-item macros, plate totals, and portion sizes from a single photo.
  • Barcode & search. Packaged food and pantry staples logged in seconds.
  • Targets that track training. Macros aligned to what your program asks of you this week.
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Fuel home Fuel home (dark)
P 32g · C 41g · F 12g

Coaching

A coach that actually listens.

Tell Vela what you're chasing in your own words — it becomes real programming. Injuries, schedule, equipment, goals: everything you share shapes every session.

  • Goals that listen. "Feel strong on the trail" becomes a periodized plan with a purpose.
  • Injury-aware. Report a tweak and your programming works around it — automatically.
  • Progress you can see. Records, milestones, and a coach's eye on every trend.
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Goal selection Goal selection (dark)
New PR: Back Squat ✦

The Vela Method

Coaching science, minus the $200/month.

  1. Where you are

    Baseline

    A joint-by-joint audit of how you actually move today — not a generic fitness quiz.

  2. What you build

    Develop

    Structural restoration and progressive strength that builds the foundation your goals demand.

  3. Where you go

    Evolve

    Functional strength and conditioning tuned to your life — race day, trail season, or keeping up with your kids.

The Founders

Built by people who live it.

Matt PennyCo-Founder

Matt Penny

The Brand Authority · Baseline

Strength & mobility coach with 9+ years of full-time coaching. A former sponsored snowboarder whose early injuries rewired how he thinks about movement, Matt has coached pro surfers, snowboarders, runners, mountain bikers, and everyday weekend warriors. The Vela method — Baseline, Develop, Evolve — is his life's work.

Josh PennyCo-Founder

Josh Penny

The Business Architect · Evolve

Josh leads Vela's marketing and growth — the brand, the campaigns, and the customer journey end to end. Years of sales and brand-building in consumer wellness taught him one thing: products win when they genuinely change people's days. He makes sure Vela reaches the people it was built for.

Matt OwensCo-Founder

Matt Owens

The Technical Architect · Develop

10+ years leading engineering teams — from Red Hat to healthcare data platforms to Head of Software Engineering. Matt builds Vela's AI engine: the adaptive session generation, body-scan logic, and programming intelligence that make a coach in your pocket feel human.

I've had trainers, apps, spreadsheets — Vela is the first thing that actually kept up with my life instead of punishing me for having one.

FAQ

Questions? Answered.

Most apps hand you a static plan or a content library. Vela generates every session for you — your equipment, energy, schedule, and goals — and adapts the whole week when life happens. It's built on a real coaching methodology (Baseline → Develop → Evolve), not a template mill.

No. Tell Vela what you have — a full rack, a pair of kettlebells, or nothing at all — and your sessions are built around exactly that. Change gyms or travel, and your programming follows.

Report it in the app and Vela programs around it automatically — swapping movements, adjusting loads, and rebuilding capacity as you recover. No more guessing which exercises are safe.

Point your camera at your plate. Vela identifies what's on it and estimates per-item macros, portion sizes, and plate totals — then keeps your nutrition targets aligned with what your training asks of you that week. Barcode scanning and search cover everything else.

Yes. Your training and health data are used only to build your programming — never sold, never used for ads. Read the full details in our Privacy Policy.

Vela is free to download and your first coached week is on us. After that, one subscription covers everything — training, fuel, and coaching. A fraction of a single personal-training session per month.

Start your Best Day Ever.

Free to download on iOS and Android. First coached week on us.